Pros and Cons of Quality Link Building

First of all it should be established what quality link building is. There are two aspects that denote a quality link building effort: high quality content and inbound links from quality websites. Quality content should be defined as content that is helpful as opposed to content that is of no interest. The content may be in the form of an article, an image, a photograph, a tool, an open source project or a whole host of other mediums. Links from quality sites are links from those site that are also of value as opposed to those that only exist for reasons such as selling text link advertising.
Creating quality content can be a very time consuming process and will probably need to be a on-going calling over months, years or on a permanent basis. The content would also greatly benefit from marketing, which will take even more important time. There is also the scenario that the content will not bring as much attention as hoped for and thus be a poor endeavour.
When choosing the requirements that should be used for a link building effort it is important to weight up how much time and/or money you are willing to spend, how competitive the search terms are that you want to rank for and how important it is to you to build reputation and referring traffic. If you are a small enterprise with a small marketing budget you will probably want to opt for lower quality link building strategies and choose less aggressive search terms. This will probably bring you the best return for time and money. For example if you are a electrician from Birmingham you are probably going to benefit more from directory submission than link baiting.
A real benefit of producing quality content and then pursuing quality inbound links is that the content will attract links from sites that are more likely to be trusted and provide powerful link weight. Links from quality websites also help to increase reputation and referring traffic as opposed to lower quality links that may not provide any relevant traffic. These links are also more likely to be from websites that will have a long lifetime as opposed to say directories – some of which may only have a few years online.

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